BRAND IDENTITY

INITIAL BRIEF

This is where things begin.
We’ll schedule a call to get to know each other and talk about your business, your goals, and what’s driving this project forward.

It’s a chance to align on expectations, ask questions, and start shaping a shared vision of what success looks like — for you, your audience, and your brand.

PROPOSAL

You’ll get a clear, tailored proposal outlining deliverables, timeline, and fixed-fee pricing.
It’s designed to give you full visibility before we begin.

Once everything feels right, we’ll move forward with a 50% upfront invoice. The rest is due at launch or final delivery — simple and transparent.

RESEARCH

Before we can design with purpose, we need to understand the full picture.
That means diving into your goals, audience, positioning, and the competitive landscape — but also into your story, your values, and how you see the future.

This part only works well if we collaborate closely. The more you share, the more grounded and relevant the creative direction becomes.
It’s not just about data. It’s about alignment, trust, and clarity.

CREATIVE STRATEGY

Based on our research, we define how the brand should look, feel, and behave. We explore visual directions that make sense now and scale for what’s next.

At this stage, WE’ll share a few written concepts — possible design paths that align with your goals.
This early alignment keeps the process focused, gives you a voice in the direction, and helps ensure the design phase delivers exactly what you need.

DESIGN

After weeks of focused work, I’ll present a refined concept — usually two strong directions, shaped by everything we’ve aligned on so far.
No overload, no guesswork. Just what makes sense for your brand.

The presentation includes mockups that show how the design works in context: on screens, packaging, social, print, or wherever it needs to live.
You’ll see the system in action, not just in theory.

Your feedback is key. We’ll review how everything ties back to the original goals, and we’ll refine where needed to make sure the outcome is both bold and built to last.

DELIVERY

Once the work is approved, I’ll make sure everything is prepared for a smooth and confident launch.

You’ll receive a clear, organized delivery of all final assets — tailored to your needs and ready to use across the channels that matter most to your brand.

I can support your team or partners during implementation — whether that’s with technical guidance, production feedback, or simple coordination.

And even once the project is wrapped, I’m here for the long run. Whether it’s a small update or a new chapter in your brand journey, you’ll know who to call.

WEB DESIGN

INITIAL BRIEF

It all starts with a conversation. We talk about your business, your digital goals, and what your website needs to do (and say). An open dialogue to align on vision, content, and expectations.

PROPOSAL

MOODBOARD

Before designing any interface, we shape a visual direction. Through inspiration and references, we define the atmosphere and stylistic tone of the site. This helps align the vision before diving into the actual design.

UX (USER EXPERIENCE)

With a clear direction, we shift our focus to user experience. We map out flows, content hierarchy, and key interactions — always with the goal of creating a smooth and intuitive journey for the people using the site.

SITEMAP

Now we build the structure. Pages, sections, navigation: the sitemap acts as a logical map of the site, designed to guide users and support content in the clearest way possible.

FUNCTIONAL WIREFRAME

Before moving into visuals, we create low-fidelity wireframes — simple layouts that outline the core structure and functionalities. These help validate the experience quickly, without getting caught up in aesthetics just yet.

TYPOGRAPHY AND COLOR SELECTION

With the structure approved, we start crafting the visual language. Typefaces, color palettes, spacing — every visual element is chosen to reflect the brand’s personality and ensure visual coherence across the site.

IMAGES

Photos, illustrations, and icons are carefully selected or created to reinforce the message and blend seamlessly with the design. Each visual element contributes to the site’s storytelling.

ANIMATION (IF NEEDED)

Motion adds rhythm and depth. Micro-interactions, transitions, and subtle animations enhance the experience without becoming a distraction — always functional, never decorative.

PROTOTYPING

The site comes to life in a high-fidelity prototype. You can click, explore, and experience how everything works. It’s a practical tool for internal review, user testing, and sharing before development begins.

PRESENTATION

We walk through the complete design, with realistic previews across desktop and mobile. Together, we review the project in full, gather feedback, and refine every detail until it’s ready for the next stage.